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When we talk about the application of AI technology, more people may still stay in the fields of data analysis and deep learning, which seem to be out of reach of Baidu's overseas account opening.
However, whether it is the crowd positioning or intelligent bidding of Baidu account opening in Hong Kong, there is AI technology. So do we expect more Baidu Hong Kong account opening scenarios using AI technology?
The answer is yes. The continuous innovation of Baidu's overseas agents is moving AI from the "behind the scenes" of the marketing scene to the "front stage". And one of the brightest "performances" on this stage is the creative interaction with users.
01
AI・Music interactive
In recent years, Baidu agents in Hong Kong have been actively deploying and launching new energy vehicles. As a light luxury smart pure electric vehicle technology brand, SMART is not far behind. After completing a comprehensive brand renewal, it also announced its entry into the new energy vehicle market segment.
According to statistics, in 2021, China's pure electric vehicle production will be close to 3 million, and the market potential is huge.
Faced with such a huge Chinese market, SMART hopes to pass on brand concepts such as fashion, technology, and innovation to Chinese consumers through co-creation activities, and shorten the distance with them.
Based on the crowd observation of Baidu Hong Kong agents, it is found that the SMART brand audience has a strong interest in entertainment and music, and music is a very powerful way to interact with them.
Therefore, SMART and Baidu jointly launched the "SMART AI Co-creation Project", inviting Chinese users to create a theme around music. Communicate your brand proposition to the market.
AIPower brand interaction
Users of overseas Baidu agents only need to click and upload their own inspiration clips (text, pictures, music, video and other materials) to generate a pleasant music composition.
In fact, the whole process is led by Baidu AI, which first conducts an in-depth analysis of the materials uploaded by users, automatically extracts the effective elements, and then reassembles them through the skills of arrangement and other skills accumulated by AI. The threshold for user interaction is greatly reduced, and the process is easy and fun.
Baidu's overseas agents help promote the event
In this marketing campaign, on the one hand, the SMART brand chose to place Baidu open screen advertisements on Baidu APP and Baidu Maps to achieve strong exposure; on the other hand, it built a special page based on Baidu Jimuyu to guide users to enter the official APP or open an overseas Baidu account for interaction .
The marketing effect
Total exposure: 12 million+
Total hits: 100,000+
Sound Inspiration: 10,000 copies
Number of participants: 6924
