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The upcoming Chinese New Year, the Year of the Dragon, is a crucial festival in China, akin to Christmas overseas, marking a peak in industry traffic.
According to Baidu's big data, Chinese user demand is expected to peak from mid to late January to early February.
In the week before Chinese New Year, industry traffic will surge rapidly, reaching its peak during the holiday week and maintaining high levels afterward before gradually subsiding.
For overseas businesses looking to capitalize on this rising trend, here are some marketing tips for the Chinese New Year period:
During the Spring Festival, use the following colors across official websites, online stores, and ads to create a festive atmosphere and connect with users:
Red: Symbolizes happiness and celebration. Introduce special Spring Festival products like Year of the Dragon sets to attract Chinese users.
Yellow/Gold: Represents prosperity and wealth, suitable for finance, tourism, and education industries.
Green: Symbolizing vitality and growth, it resonates with Chinese users during the festive season.
Step 1: Product/Service Description for Ads
QingGe places ads targeting interested users based on the product/service description. It ensures relevance in search ads automatically.
Step 2: Describe User Characteristics
Directly describe age, gender, and location. QingGe delivers ads to specific audiences, allowing precise targeting by describing characteristics or focusing on particular groups.
Step 3: Goals, Budget, Bidding
Describe ad goals, budget, and maximum bid. QingGe generates plans, ensuring spending stays within the daily budget.
Step 4: Provide Creative Materials
QingGe intelligently generates high-quality creative copies and images based on existing materials, enhancing overall conversion effectiveness.
During Advertising: Baidu AI Commercial Engine, based on a robust model, predicts user conversion behavior, maximizing advertising impact by learning from historical data.
Post-Advertising: QingGe offers intelligent feedback for ongoing optimization, providing timely insights into user signals. This aids overseas enterprises in adjusting strategies and guiding model optimizations swiftly.
Many enterprises using Baidu QingGe experience substantial increases in click-through and conversion rates, significantly lowering barriers to advertising and optimization. QingGe stands out as the top platform for overseas enterprises in China's digital marketing landscape.
