How to Create a Baidu Advertising Account for Foreign Companies to Promote in China

To create a Baidu advertising account for promoting in China as a foreign company, you can follow these steps:

1. Prepare the required documents and information: As a foreign company, you will need to prepare certain documents and information, including:

• Company registration documents: These include your company registration certificate, trademark registration certificate, etc.
• Translated copies of your business license: Translate your company registration documents into Chinese.
• Company bank account information: Provide your company's bank account information for fund settlements with Baidu.

2. Contact the Baidu advertising team: Get in touch with the Baidu advertising team through the official Baidu website or customer service channels to express your intention and receive detailed guidance.

3. Submit the application materials: Based on the requirements of the Baidu advertising team, submit the necessary application materials, including your company registration documents, translated business license, and company bank account information.

4. Review and verification: The Baidu advertising team will review your application materials and may require further verification of your identity and company information. This may involve phone or video conferences for communication.

5. Account setup and fund deposit: Once approved, you will receive login information for your Baidu advertising account. After logging in, you can set up advertising campaigns, choose ad placements, keywords, etc., and deposit funds for advertising purposes.

Please note that the specific process and requirements for account creation may vary depending on individual circumstances, company type, and changes in Baidu's policies. It is advisable to directly contact the Baidu advertising team for the latest guidance and support.